The X and Y Book Review

I just finished reading a wonderful book by Elizabeth Pace entitled The X and Y of Buy.

How refreshing to read a book that's not afraid to state the obvious - that there ARE major differences in the male and female brain - instead of constantly trying to blur the lines. Males and females have very different decision-making processes and unique ways of responding and communicating, and fully understanding these differences is crucial to your advertising and sales success. Each chapter was filled with very practical tips and strategies to immediately put into place. I'm not even involved in the sales/marketing field, but still found this book thoroughly fascinating and plan on putting some of the principles I've learned into practice with the relationships that I have. A great read for anyone wanting to educate themselves on how to be a better communicator, and a great tool for success if you’re involved in sales, marketing, or advertising in any way.